Business Strategy
28 videos
English
135 hours
4 quizzes
Beginner
Join the course and learn how to create a positive online customer experience through the power of video
Course instructor: Sam-Erik Ruttmann, Director of Global Hospitality Development at Studio Puisto Architects, Top Hotel Management Professional
Course mode: Self-study
Course material: over 2,5 h of video, quizzes
Targeted to: Hotel, Restaurant and Catering as well as Service business entrepreneurs, experts, and consultants in the field, as well as to people in managerial positions in HoReCa and service business
Address your customers where they spend their time.
80% of network traffic consists of videos. Consumers remember video-containing material better than text or still pictures.
A modern company is not relevant if the customer encounter is not of high quality also online. Using videos you may encounter your customers online effectively and impressively.
Video marketing is not expensive nor too difficult
Course objectives
In this course you will learn:
- why video marketing is an effective way to communicate
- how to reach your target markets in social media
- how to create a video marketing strategy for your company
- what are the possibilities of using videos in your company communication
- how to produce and distribute videos effectively
- how to manage your customer experiences and communicate directly with your customers online
- how to produce your own customer-oriented and interesting content online and avoid situations, where your company brand and customers are in the hands of third-party systems or retailers
Course overview
Module 1. The function of video in the post-pandemic economy
- What are the benefits of video marketing for brand building, awareness, and challenges of making video
- What are the advantages and challenges with video as a business tool
- Benefits of live video from a mobile device, and scheduled live video from desktop
- Ways to measure success with video
- Role and examples of successful video marketing in today b2b and b2c market
- How is video transforming the way we do business
- Hotel customer journey
- How to use cloud-based video conferencing platforms to create awareness
Module 2. How to develop an objective and video strategy
- Most important, effective video strategy for your business
- How to know your target audience
- Video storytelling – convey a clear message of your company culture and how you see the world
- What are the types of videos that work well for achieving the chosen objectives
- Creating a video strategy, one video at the time
- Sharing videos on social media vs. on your website – pros and cons
- 5 top tips for social media live strategy
- Live video strategy for Instagram, Facebook, and LinkedIn
- What types of videos attract viewers
- Email strategy with a video message
Module 3. How to leverage your brand with video
- Benefits and challenges with pre-recorded videos vs live videos
- Impromptu live video with a mobile device
- How to make professional looking pre-recorded video with mobile devices smarter
- Schedule live video directly to social media platforms
- Taking live streaming to omni-channels, and reaching a wider audience
- Benefits of recording a podcast parallel to a video
- Lights – camera – action – production with a purpose
Module 4. How video has changed how we do business
- Examples of video marketing in the hospitality industry
- Platforms: Delivering new content out in the world
- Promotion: How to cut through the noise and maximize video views
- 5 reasons to be active on social media
- Practical steps to get over the non-confidence factor in front of the camera
- 6 key strategies to make your video stand out
Why start studying now?
Conducting business is transferring to online and digital forms, also in HoReCa business, as well as in many service business areas.
Consumers search and compare solutions, buy products and services, and order more and more online. Now you have an excellent opportunity to acquire skills, which facilitate your social media appearance and help your products sell instead of those of your competitors.
How do I purchase the course?
You may buy the course by adding it to the shopping cart on this page. You can pay with a credit card, bank transfer, or in-company purchases request for an invoice. You will receive an e-mail confirmation of your order. It contains all relevant data on your purchase.
If you’re ordering the course for multiple users, you will be contacted after your purchase. Credentials to each user will be sent via personal email after verification of your payment.
If you make a company purchase and wish to be billed, you will be contacted. You will receive your credentials to use the course upon payment of the bill. If you have any questions or inquiries, do contact us at online@haaga-helia.fi.
How do I get access to the materials and for how long do I have to finish the course?
After we have verified your payment, you will be sent credentials for the log-in to the learning environment, where you will conduct your studies. In the learning environment, you will find all your study materials, which are available for you for 9 months.
You may study at your own pace and return to study materials any time you wish.
Welcome to the course!
Meet your course instructor
Sam-Erik Ruttmann
Sam-Erik provides global advisory services by redefining and creating new paradigms for hotel businesses to increase their revenue and maximize their assets. He is a hotel operations expert with an extensive international career spanning 11 countries on 4 continents. He can be found across all social media talking about the burning topics facing the hospitality industry and providing inspiration.
