Course mode: Self-study.

This course is designed to equip you with a 360° view of organizing meetings and events. Throughout this course, you will discover event management theory and tools with an abundance of supporting resources to help you understand the multidisciplinary nature of the MICE industry. You will be given the knowledge and tools to plan, produce and tailor-make events to local, national and international audiences.

In recent years, there has been an explosion of digital solutions for in-person, hybrid and virtual events across the world and you will find new ways to scale up events in a more ethical and sustainable way.

Published 2020/11/18

Course objectives

• Understand the complex and multidisciplinary nature of the Meetings and Events industry
• Learn key elements of sustainable event planning, marketing, finance, negotiating with suppliers and venues, contracting, and onsite event management
• Acquire the skills and knowledge necessary to enjoy a successful career in the MICE industry

Skills

This course equips the students with the knowledge required by the event industry standards and helps them shape the skills that will allow them to progress in the industry with the necessary know-how and practical tools.

Upon completion of the course, the student is able to:

• Understand the structure of the diverse and multidisciplinary events industry
• Respond to the various needs of event stakeholders and communicate efficiently
• Understand how to plan and organise events using the Event Canvas
• Understand the basic framework of planning an in-person, hybrid, or virtual event
• Create an event budget and pricing strategy
• Create a seamless user experience for all event attendees
• Carry out risk assessments and contingency planning
• Demonstrate ability to contract and successfully negotiate with venues
• Create a ‘wow-effect’ on digital venues
• Reach desired the right target audiences with the right marketing communication
• Understand health and safety as well as data security in events
• Evaluate events for effectiveness and success based on unique goals
• Understand how to design sustainable, diverse and inclusive events
• Understand industry trends and how to continuously stay educated and connected

Course outline

This course consists of ten modules and under each module, there is a number of valuable and insightful video lessons. In short, the modules are the following:

Module 1. An overview of the event industry

Module 2. Event Planning

Module 3. Event Customer Experience

Module 4. Sustainability, Diversity and Inclusion

Module 5. The Event Operations and Venue Contracting

Module 6. Marketing for Events: Theory and Practice

Module 7. Pricing and Sales Strategy

Module 8. Safety and Data Security in Events

Module 9. Event Industry Current and Future Trends

Module 10. Case study: Clarion Hotel Helsinki

At the end of all the modules, there are two Assignments and one Final Quiz.

Upon successful completion of the course, participants will be awarded a Course Certificate issued by Haaga-Helia University of Applied Sciences that can be instantly downloaded from the HH Online platform.

Why start studying now?

Whether you are in your first steps in becoming an event professional or striving to start a career in the Meetings and Events industry, you will gain from the expert tips and valuable academic material by two experienced and international event professionals Anna Junnila and Chryssa Skodra. 

The course will open doors to new responsibilities and facilitate your journey as a professional event planner. Welcome to the course and start your new career in Event Management today! 

How do I purchase the course?

You may buy the course by adding it to the shopping cart on this page. You can pay with a credit card, bank transfer, or in company purchases request for an invoice. You will receive an e-mail confirmation of your order. It contains all relevant data on your purchase. If you’re ordering the course for multiple users, you will be contacted after your purchase. Credentials to each user will be sent via personal email after verification of your payment. If you make a company purchase and wish to be billed, you will be contacted. You will receive your credentials to use the course upon payment of the bill. If you have any questions or inquiries, please contact us at online@haaga-helia.fi.

How do I get access to the materials and for how long do I have to finish the course?

After we have verified your payment, you will be sent credentials for the login to the learning environment, where you will conduct your studies. In the learning environment, you will find all your study materials, which are available for you for 6 months. You may study at your own pace and return to study materials at any time you wish.

Welcome to the course!

 

Published 2020/11/18

Meet your course instructors