Innovation – all talk about it, very few know how to make it happen, and even fewer know how to turn it to money-making products and services of tomorrow. In this state-of-the-art extensive course Matt Phillips discusses and gives the customer invaluable hands-on tools on how to create commercial innovations.
Course mode: Self-study
Course level: Advanced
Course material: 5 hours of video lectures, 1 quiz, additional reading. Estimated total study time 135 hours.
Targeted to: This course is targeted to service business, hotel and restaurant management staff, developers, operators, and consultants, as well as management-level students interested in their competency development.
An effective way to innovations is to learn from the best, from the success and also from the failure stories. How to do it and how not to do it. Innovation does not equal creativity; creativity is a tool for innovation. Out-of-the-box thinking can be practiced and learned, like any other skill humans can master. Innovation matters whether you are a start-up or a legacy business. Learn the value of innovation and how it is carried out by the best practitioners.
The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practice until they feel they master the topic.
Upon successful completion of the course, the course participant will learn:
1. what is innovation
2. how innovators think and act
3. how to turn ideation into innovation and subsequently products
4. what is design thinking and how to apply it to real-life cases
Upon successful completion of the course, the course participant is able to:
understand innovation and how it contributes to the success of every business.
understand how innovation happens and who makes it happen.
use major innovation tools with ease.
build new innovative, out-of-the-box products and services.
This 5 ECTS equivalent course includes 12 modules. Under each module, there are a number of valuable and insightful videos and assignments.
Module 1. Introduction
1.2 Meet your Professor
1.3 Assignment: Evolution of McDonald’s
Module 2. A journey through innovation
2.1 Innovation 101
2.2 Ten types of innovation
Module 3. Interview: Christian Strobel
3.1 Interview introduction
3.2 Interview: Christian Strobel
Module 4. Design thinking
4.1 Introduction to design thinking
Module 5. Interview: Evon Blomstedt
5.1 Interview introduction
5.2 Interview: Evon Blomstedt
Module 6. Developing insights
6.1 How to uncover insights
Module 7. Finding inspiration
7.1 Why does inspiration matter?
7.2 Case study: Creating the Archer hotels brand
Module 8. Interview: Steve Cousins
8.1 Interview introduction
8.2 Interview: Steve Cousins
Module 9. Indeation
9.1 What is Ideation?
9.2 Ideation methods
Module 10. Creating prototypes
Module 11. Interview: Ron Swidler
11.1 Interview introduction
11.2 Interview: Ron Swidler
Module 12. Summary
Why start studying now?
Innovation separates your services from the competition and gives you a competitive advantage. Innovation makes your company distinctive, different, and desirable. It creates a unique story and clarifies your company values for internal team members, not just guests or customers.
Understanding this and making it work for you are essential skills in running any business. The course will open doors to new responsibilities and facilitate your journey from one position to the next. Do not waste a minute – start your new branding expert career today!
How do I purchase the course?
You may buy the course by adding it to the shopping cart on this page. You can pay with a credit card, bank transfer, or in company purchases request for an invoice. You will receive an e-mail confirmation on your order. It contains all relevant data on your purchase. If you’re ordering the course for multiple users, you will be contacted after your purchase. Credentials to each user will be sent via personal email after verification of your payment. If you make a company purchase and wish to be billed, you will be contacted. You will receive your credentials to use the course upon payment of the bill. If you have any questions or inquiries, do contact us at firstname.lastname@example.org
How do I get access to the materials and for how long do I have to finish the course?
After we have verified your payment, you will be sent credentials for the log-in to the learning environment, where you will conduct your studies. In the learning environment you will find all your study materials, which are available for you for 12 months. You may study at your own pace and return to study materials at any time you wish.
Welcome to the course!
Matt is president of Phillips & Co., an innovation strategy firm based in Chicago, serving clients globally. A high-energy innovation strategist, keynote speaker, ideation facilitator and entrepreneur with extensive experience leading Fortune 500 and mid-sized clients through the process of inventing and developing new products, brands, and growth strategies.