Course mode: Self-study, asynchronous.
Course level: Intermediate.
Course material: over 1.5 hours of video, 2 quizzes, additional reading. Estimated total study time 27 hours.
Targeted to: This effective micro course is highly valuable for advanced university students of the hospitality and service sectors, as well as for mid and senior managers wanting to get a managerial picture of leading with data, not just with mere gut feeling.
This course is a stand-alone, yet an integral part of the “Value Creation in Hospitality course“. As a free bonus we give you an additional learning module: “Introduction to hospitality”, which gives you a solid understanding of the service business as it stands now.
The ever-changing customer expectations cause critical challenges to the hospitality industry’s value creation models. Traditional approaches to market dynamics, pricing or distribution do not any longer enable companies to reach the full potential and future profit level requirements. In this context, hospitality operators need to step away from old practices and start to embrace more holistic, collaborative, customer-centric and sustainable business practices.
Students will come away from this course understanding the role of data, Customer and Business Intelligence, and how it affects your business bottom line separates you from your competitors. Furthermore, we will be discussing the legal aspects as well as the future of managing with data.
The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.
Upon completion of the course, the student is able to:
1.1 Introduction to Hospitality
1.2 Setting the scene
1.3 The expansion of hotels
1.4 Characteristics of the hotel business
Quiz – The Fundamentals of Hospitality
2.2 What is Customer and Business Intelligence
2.3 Role of data in Hospitality
2.4 Big Data challenge
2.5 Leading and lagging indicators – changing viewpoint
2.6 Customer and Business Intelligence applications in Hospitality
2.7 The legal side of Business Intelligence
2.8 Future of Customer and Business Intelligence
Quiz 2 – Customer and Business Intelligence
Understanding customer and business intelligence and how it affects your business bottom line separates you from your competitors. Understanding the “why” and “how” and the reasons behind in each market situation will give you a marketing edge and increase your company profits. Furthermore, we will be discussing the legal aspects as well as the future of managing with data. The more your customers see perceived value in your company, the more your profit margin will grow. Learn the tricks of the trade today!
The course will facilitate your journey in management positions. Do not waste a minute – start your new business career today!
You may buy the course by adding it to the shopping cart on this page. You can pay with a credit card, bank transfer, or in company purchases request for an invoice. You will receive an e-mail confirmation on your order. It contains all relevant data on your purchase. If you’re ordering the course for multiple users, you will be contacted after your purchase. Credentials to each user will be sent via personal email after verification of your payment. If you make a company purchase and wish to be billed, you will be contacted. You will receive your credentials to use the course upon payment of the bill. If you have any questions or inquiries, do contact us at email@example.com
After we have verified your payment, you will be sent credentials for the log-in to the learning environment, where you will conduct your studies. In the learning environment you will find all your study materials, which are available for you for 6 months. You may study at your own phase and return to study materials at any time you wish.
Markus has 25 + years’ work experience in highly competitive Hospitality and Travel industries, holding key positions in Sales, Revenue Management, Pricing, e-Commerce and Distribution.