Future planning and reacting to weak and strong signals in the marketplace are keys to success in any modern business environment. But how to see into the future, how to pick the relevant signals out of a multitude of changes around? How and when to act? These and many other questions will be dealt with during this course.
Course mode: Self-study
Course level: Intermediate
Course material: 2 hours of video lectures, 1 quiz, 5 challenges, additional reading. Estimated total study time 135 hours.
Targeted to: This course is for service business supervisors, managers, and leaders, as well as advanced business management students, to compete in ever changing business environments.
This course is a professional-level trend forecasting experience for those who are keen to hone their Business and Trend Forecasting skills. By creating impactful Trend Hunting and Forecasting Maps, compelling Business Trends & Game Changing Strategies you can take your career to a next level.
You will learn how to interpret Business Trends & Shifts, how to identify, understand and interpret Business Patterns & basic Trends, how to create a Trend forecasting map, and how to develop your own forecasting skills.
This 5 ECTS equivalent course includes five modules. Under each module, there are a number of valuable and insightful videos and assignments.
1.0 Welcome to the course
1.1 What’s the context and relevance of Business Models
1.2 Basic types of Business Models
1.3 The importance of Shifts and Three Horizon Mapping for Game Changing Strategies
1.4 Challenge: What do you know about Business Model Shifts?
2.1 What’s a Trend?
2.2 Practical information about Trends, Forecasting and Cultural Brailing
2.3 Trends & Adoption Curves
2.4 What are Memes?
2.5 Challenge: How to identify and interpret Trends?
3.1 Various Trend Tools & Techniques for Trend Forecasting
3.2 Trend Pyramid, Trend Radar
3.3 Relevance of Mega Trend & Technology Maps
3.4 Trend Tools Templates: Meme’s, Weak signals, Fad’s & Hypes
3.5 Challenge: Creating the first part of the Trend Hunting & Scanning Canvas
4.1 Link between Trends & Shifts
4.2 Shifts, Trends, Meme’s, Weak signals, Cases
4.3 Trend & Game Changing Strategy Template
4.4 Create the first part of your Game Changing Strategy
4.5 Complete your Game Changing Strategy
4.6 Trend Hunting and Scanning Canvas
4.8 Trend classification
4.9 Challenge: Use the second part of the Trend Hunting and Scanning Template
5.1 Various case studies
5.2 Trend Iceberg; fill in the last part of the Trend Hunting & Scanning Canvas
5.3 The Final Challenge
” Making Business Trends work for your Business” is your investment in your career and in the future success of the business you represent. It simply gives you tools to compete and excel in what you do, grow as a leader, increase profits and improve your customer satisfaction.
The course will open doors to new responsibilities and facilitate your journey as a leader. Do not waste a minute – start your new leadership career today!
You may buy the course by adding it to the shopping cart on this page. You can pay with a credit card, bank transfer, or in company purchases request for an invoice. You will receive an e-mail confirmation on your order. It contains all relevant data on your purchase. If you’re ordering the course for multiple users, you will be contacted after your purchase. Credentials to each user will be sent via personal email after verification of your payment. If you make a company purchase and wish to be billed, you will be contacted. You will receive your credentials to use the course upon payment of the bill. If you have any questions or inquiries, do contact us at firstname.lastname@example.org
After we have verified your payment, you will be sent credentials for the log-in to the learning environment, where you will conduct your studies. In the learning environment you will find all your study materials, which are available for you for 9 months. You may study at your own phase and return to study materials at any time you wish.
Jeroen JT Bosman, Visiting Professor at 7 renowned Institutes and Universities in Europe and North America. CEO and founder of Concept Innovators. Passionate for disruptive concepts & innovation, neuro-science techniques, breakthrough innovations, smart entrepreneurship and rebellious Startups. Co-writer of several Business Model Books and professional trainer and coach for Small and Medium Enterprises (SMEs). Takes on future foresight and new Trend approaches to Business Design. Lastly, he brings more than two decades of experience to Hospitality in various management positions. Frequently asked key note and inspirational speaker at various events and about Paradox of Delight & WOW experiences.